Multi-year content agreement with Ty Pennington to act as main character in the upcoming mobile game Extreme Makeover: Home Edition
Developer and publisher Qiiwi Games and Furniture Unlimited, Inc today announce they have entered into a multi-year content agreement which involves the rights for Qiiwi Games to use the famous television host Ty Pennington as the main character in the new upcoming match-3 game Extreme Makeover: Home Edition, developed in partnership with Banijay Brands.
About Ty Pennington:
Ty Pennington is an American television host, designer, carpenter, and author. The instantly recognizable sound of Ty’s “Good Morning!” became an unmistakable sign of hope for families during his time with Extreme Makeover: Home Edition. The show that transformed the lives of thousands, and inspired millions more around the world. Under Ty’s leadership, the show was consistently rated among the top 20 of all television programs. It won two Emmys for Outstanding Reality Program, and two People’s Choice Awards.
About Extreme Makeover: Home Edition:
The television series Extreme Makeover: Home Edition showcases great stories, inspired volunteers and jaw-dropping home renovations for families who give back to their communities. The whole-home overhauls include interior, exterior and landscaping—all completed within a week. The format is represented internationally by Banijay.
The upcoming mobile game brings together Qiiwi Games established meta gaming mechanics strategy with Banijay's Extreme Makeover's format which involves captivating stories together with a large selection of renovation and decorating options for the players to manage. Ty Pennington will act as the main character and host in the game which is believed to be very appreciated by fans of the series and increase the overall performance of the game. More information is going to be given when the game starts soft launch.
Ty Pennington, President Furniture Unlimited, Inc comments:
“ Anyone who knows me knows that my time on Extreme was something that I treasure. The opportunity to participate in those life-changing builds is something I’d wish for everyone to have. And our goal with this venture is to do just that, giving people from all over the world, the opportunity to experience that magic in a new medium.
Our goal will be to create a game experience, while different from the real-life home builds, that will be fun challenging and engaging. I couldn’t pass up the opportunity to participate in this project and work together to ensure that the fun and integrity of the show were encapsulated in the gaming format as well. I’m looking forward to getting started! ”
Erik Dale Rundberg, CEO at Qiiwi Games, comments:
“ We are incredibly proud to be given the opportunity to work together with Ty on our new mobile game which is based on the world-famous brand Extreme Makeover: Home Edition. Ty is an extremely talented host and designer who is well-known from his time in Extreme where he made major impressions on the viewers which is a proof given the series popularity over many seasons.
I'm convinced that Ty's participation in the game will make it a lot more entertaining and increase our potential for great success for the game in total. We are now looking forward to an exciting period ahead working with Ty and implementing him as the host and main character in the game. "
This information is such that Qiiwi Games AB is required to publish in accordance with the EU Market Abuse Regulation (MAR). The information was submitted by the contact person below, for publication on Wednesday, 10 November 2021.
For further information:
Erik Dale Rundberg, CEO, Qiiwi Games AB
Aktieinvest FK AB
Telefon: +46 8 506 517 03
About Qiiwi Games AB
Qiiwi Games is a developer and publisher of games for mobile platforms such as iOS and Android. The company's current operations started in 2012 and the company has studios in Alingsås, Sweden and Nicosia, Cyprus. Qiiwi Games focuses on developing mobile games targeting "Casual Gamers" within the genres Match-3, Word/Puzzle and Trivia. The company's slogan is "Adventures for Everyone".