Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, and the mobile game developer and publisher Qiiwi Games, today announce the global launch of match-3 game Extreme Makeover: Home Edition, on August 14, 2023. In partnership with Banijay Brands and American host Ty Pennington, Qiiwi Games has developed the game based on the hit global renovation show Extreme Makeover: Home Edition. Ty Pennington acts as the main character in the game and stands side-by-side with the player on their journey to help families in need.
Extreme Makeover: Home Edition launches globally on August 14, 2023
The immediately recognizable sound of Ty's "Good Morning!" became an unmistakable sign of hope for families during his time on Extreme Makeover: Home Edition. Now, Ty is fronting Qiiwi Games' largest game development investment to date!
The game began its soft launch at the beginning of the year and has since been evaluated primarily in the United Kingdom, Canada, Australia, Sweden, the Netherlands, Norway and Denmark. During the soft launch, the game has shown strong key figures related to retention and monetization/conversion of buyers, exceeding previous soft-launched games in Qiiwi Games' 11-year history.
Initially, the main focus will be increasing the game's Daily Active Users (DAU) in the American market via conventional marketing/User Acquisition (UA). In addition to this, Ty Pennington and Banijay will promote the game on their social media channels.
CEO Erik Dale Rundberg, Qiiwi Games, comments:
“Finally, it's time to start the global launch for our biggest game investment to date, Extreme Makeover: Home Edition. As I've mentioned before, this game holds a significantly higher level of quality and gameplay, something that has also been shown in the key figures the game performed during the soft launch. We always set high goals for our games that reach global launch and Extreme Makeover is no exception, our goal is to compete against the best-performing match-3 games in the world.
It is therefore very exciting to now open up the game for a world audience and especially the American audience, which is Extreme Makeover's home country and where Ty Pennington is a very well-known personality with millions of fans! We have seen very good results on marketing campaigns and the Extreme Makeover brand combined with Ty Pennington is definitely something that captures people's interest.
We will of course continue to have a strong focus on the game even after the global launch has started. We will develop it further and add more content, events, and features to create a game with an active community and player enjoyment!”
Ty Pennington, comments:
“It’s here! The global launch of the new mobile game based on the tv-show Extreme Makeover: Home Edition. I am so happy to be back in the renovation action! We've worked hard on it and can't wait for everyone, everywhere to play and checkout the game! Thank you to all the fans of our show. Get ready for some fun with me side-by-side on your journey helping families in the game!”
The TV series Extreme Makeover: Home Edition showcases amazing stories, inspiring volunteers, and impressive home renovations for families who give back to their communities. The whole home makeover includes interior, exterior, and landscaping – all completed within a week.
Lex Scott, Commercial Director Banijay Brands, comments:
“Extreme Makeover: Home Edition is a great example of the evergreen properties within Banjay’s portfolio, that resonates with global audiences, and is in high-demand for touchpoints beyond the show. The results from the soft launch are extremely encouraging and we can’t wait for all fans of the show, and the wider mobile gaming community, to immerse themselves in this entertaining game.”
The game brings together Qiiwi Games' established strategy regarding metagame mechanics with the Extreme Makeover format, which involves captivating stories along with a wide range of renovation and decoration options for the players to handle.
Banijay represents the format and the Extreme Makeover: Home Edition brand internationally.
For further information:
Erik Dale Rundberg, CEO, Qiiwi Games AB
Aktieinvest FK AB
Telefon: +46 8 506 517 03
About Qiiwi Games AB
Qiiwi Games is a developer and publisher of games for mobile platforms such as iOS and Android. The company's current operations started in 2012 and the company has studios in Alingsås (Sweden), London (United Kingdom) and Nicosia (Cyprus). Qiiwi Games focuses on developing mobile games targeting "Casual Gamers". The company's slogan is "Adventures for Everyone".
About Banijay Brands
Banijay Brands, part of media and entertainment powerhouse Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. From entertainment and scripted through to animation and game shows, Banijay’s diverse portfolio offers commercial opportunities in multiple categories.
Banijay Brands represents some of the biggest global brands including MasterChef, Black Mirror, Temptation Island, Peaky Blinders, Survivor, Mr Bean, Changing Rooms, Interior Design Masters, Simon’s Cat, Your Home Made Perfect, Your Garden Made Perfect, Deal or No Deal, The Inbetweeners, Big Brother, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Wipeout and Crystal Maze.
Built on independence, creative freedom, collaborative entrepreneurialism and commercial acumen, Banijay operates under the direction of Chief Executive Officer, Marco Bassetti. It is under his leadership, the business has grown to reach €3.2bn in revenues and €472m in EBITDA for 2022.