Extreme Makeover: Home Edition starts soft launch

Banijay Brands, the commercial arm for content powerhouse Banijay, and mobile game developer and publisher Qiiwi Games, today announce the soft launch of a new Match-3 game based on Extreme Makeover: Home Edition. In partnership with Banijay Brands and the American television host Ty Pennington, the Swedish mobile game developer Qiiwi Games has developed a new game based on the global renovation hit Extreme Makeover: Home Edition. Ty Pennington acts as the main character in the game and is side-by-side the player on the journey to help families in need. The soft launch is planned to initially take place in the Philippines, Australia, Sweden, and Cyprus.

Extreme Makeover: Home Edition starts soft launch

The instantly recognizable sound of Ty’s “Good Morning!” became an unmistakable sign of hope for families during his time with Extreme Makeover: Home Edition. Now, Ty is back in the show again in Qiiwi Games’ biggest game development investment up to date!

Erik Dale Rundberg, CEO Qiiwi Games, comments:

“This is a big step for Qiiwi Games, to finally be able to start the soft launch for our biggest game project to date. In Extreme Makeover: Home Edition, we reach a completely new level of quality and gameplay feeling than what we have previously reached and the game in my opinion has a great opportunity to compete at the absolute highest level in the match-3 genre.

In addition to this, we have had the great opportunity to collaborate with Ty Pennington and to create a game character based on him. This has been a new and very fun challenge for our team. Our objective is now to carry out a customary soft launch process where we analyze the key figures that the game performs to be able to start a wider global launch soon. These are very exciting times for Qiiwi Games to say the least!”

Ty Pennington comments:

”I’m so excited to bring the magic and fun of the Extreme Makeover: Home Edition experience to everyone! This game will allow you to join in on and be a part of that fun – I know you’re going to love it!”

The television series Extreme Makeover: Home Edition showcases great stories, inspired volunteers and jaw-dropping home renovations for families who give back to their communities. The whole-home overhauls include interior, exterior and landscaping—all completed within a week.

Lex Scott, Commercial Director, Banijay Brands, comments:

Banijay has an extensive portfolio of globally recognised IP, and Extreme Makeover: Home Edition is a great example of our incredibly strong formats that translate well into mobile gaming. Qiiwi’s clever combination of home renovation and creativity, inspired by the series, alongside fun and interactive gameplay, offers a unique experience for fans of the series and lovers of match-3 games.”

The game brings together Qiiwi Games’ established meta gaming mechanics strategy with the Extreme Makeover format which involves captivating stories together with a large selection of renovation and decorating options for the players to manage.


For further information:

Erik Dale Rundberg, CEO, Qiiwi Games AB 
T: +46709260697

[email protected]

Certified Adviser:

Aktieinvest FK AB
Telefon: +46 8 506 517 03

[email protected]

About Qiiwi Games AB

Qiiwi Games is a developer and publisher of games for mobile platforms such as iOS and Android. The company's current operations started in 2012 and the company has studios in Alingsås (Sweden), London (United Kingdom) and Nicosia (Cyprus). Qiiwi Games focuses on developing mobile games targeting "Casual Gamers". The company's slogan is "Adventures for Everyone".

About Banijay Brands

Banijay Brands, part of content powerhouse Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. From entertainment and scripted through to animation and game shows, Banijay’s diverse portfolio offers commercial opportunities in multiple categories.

Banijay is home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 146,000 hours of original standout programming. With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming.

Banijay Brands represents some of the biggest global brands including MasterChef, Black Mirror, Temptation Island, Peaky Blinders, Survivor, Mr Bean, Changing Rooms, Interior Design Masters, Simon’s Cat, Your Home Made Perfect, Your Garden Made Perfect, Deal or No Deal, The Inbetweeners, Big Brother, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Wipeout and Crystal Maze.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, the company, launched in 2008, operates under the direction of Chief Executive Officer, Marco Bassetti.

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