Our Vision & Strategy

We love casual games

We develop games for the casual gaming space. We focus on combining successful and proven game mechanics from different categories to create unique experiences.

Why we exist

We create a world of experiences Where Minds Thrive. Our games are casual, unique, immersive experiences designed for the thinkers. We believe in the power of play to challenge the mind!

What we do

Our mission is to develop and publish games that stand out for their uniqueness and make minds thrive – games that become an integral part of our players’ lives, not easily replaced or forgotten.

Who do we create games for?

Casual Gamers

We develop games for the casual gaming space. We focus on combining successful and proven game mechanics from different categories to create unique experiences.

Thinkers

Players who delve into puzzles, strategy, and trivia, seeking intellectual engagement. They prioritize brain-stimulating games that challenge their problem-solving skills, enjoying strategic thinking and learning.

Adults

Professionals, parents, and adults looking for games that offer a calm mental workout without the time commitment of more complex games. They often have less spare time and value games that can be played in short sessions but still provide a meaningful challenge.

How do we do it?

Workflow

Our workflow combines the strengths of small teams taking full control of production and development with rapid iterations and agility, ensuring creativity and ownership.

Powered by an experienced team with a strong track record in casual games, our game development is centrally managed by our core team in Sweden. We prioritize an ‘in-office’ approach to foster optimal teamwork and output.

MVP & Uniqueness

We develop our games using our MVP (Minimum Viable Product) process, which has a proven record of a high fast-fail/fast- succeed ratio.

We create unique experiences for our audience group that are hard to replicate, offering players something they can’t find anywhere else, thereby making it easier to market and foster growth.

Growth

Our goal is to create highly profitable games that grow and find their audience through targeted marketing efforts, combined with high virality and organic growth fueled by social gaming features within our games.

Internal platforms

We use internally developed platforms to retain players and establish a proprietary marketing communication channel for releasing new games and updates.

Distribution

In a constantly evolving gaming landscape, we aim to expand the reach of our mobile games by making them available on various platforms, including desktops, while maintaining their mobile essence. This strategy is guided by the potential to increase our revenue and audience as new opportunities arise.